I've Learned A Lot from Boarding Schools

Posting anew this op-ed I did for The Christian Science Monitor in honor of the client school that first inspired it five years ago and the new project I have just finished for the same school.

"Unlike Harry Potter, I didn't have the opportunity to attend boarding school, but I have talked to hundreds of kids who have. I make my living telling their stories in the 'viewbooks' schools send out to prospective students and their parents."

Read the rest here.

Join Me at TABS 2010 (Baltimore December 3-4)

Here's why you should go. Here is who you will meet and hear. Here are a few tips to make the most of the conference (Courtesy of Chris Brogan). You can register here.

I'll be there along with Dr. Andrew T. Weller, Dean of Admissions for Canadian boarding school Ridley College, and Rob Norman and Liza Fisher Norman of Turnaround Marketing Communications.

Our session is “Canadian Hogwarts Magic: National Prestige to Global Brand”
How can a local legend break into U.S. and global markets? Start with a British system head of school, an admission dean fresh from East Coast prep schools in the U.S. and a venerable Canadian institution. Add marketing expertise and communication strategy. In this case study of Ridley College hear universal lessons on market positioning, brand storytelling, and the power of design to appeal to target markets worldwide.