school of thought

A blog for admission and advancement communicators working in and with schools, colleges, and universities.

Friday, January 21, 2011

Words I Live By

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For about eight years this photocopy has been taped to the wall of my office. It's from a little promotional book produced by advertisin...
Friday, January 7, 2011

I've Learned A Lot from Boarding Schools

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Posting anew this op-ed I did for The Christian Science Monitor in honor of the client school that first inspired it five years ago and the...
Saturday, January 1, 2011

2010 Was a Thrill Ride

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I don’t know about you, but as I get older the years seem to flit by faster. Weren’t we all just sending good wishes for a Happy 2010? I con...
Friday, October 22, 2010

Join Me at TABS 2010 (Baltimore December 3-4)

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Here's why you should go . Here is who you will meet and hear. Here are a few tips to make the most of the conference (Courtesy of Chr...
Friday, October 15, 2010

Bonus Material: Content is King

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The Bonus Materials i.e. outtakes, deleted scenes and "the making of" are one of my favorite parts of any DVD (and the only drawba...
Monday, October 11, 2010

Partners vs. Vendors

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In case you missed my column on working with consultants in the September CASE CURRENTS , here you go . It features words of wisdom from Mi...
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Wednesday, September 29, 2010

A Client’s Brand Primer

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The best sign that branding I’ve done works is when those who live the brand really own its ideas and language and make it their own. In ter...
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