Friday, January 21, 2011

Words I Live By

For about eight years this photocopy has been taped to the wall of my office.


It's from a little promotional book produced by advertising executive Robert A. Wilson (father of the Luke and Owen).

On the opposite page I underlined the following: Audiences need insights. What can't be absorbed won't be remembered. Tell stories worth remembering.

Methods may have changed during the last eight years, but the wisdom of Wilson's advice is just as brilliant.

Friday, January 7, 2011

I've Learned A Lot from Boarding Schools

Posting anew this op-ed I did for The Christian Science Monitor in honor of the client school that first inspired it five years ago and the new project I have just finished for the same school.

"Unlike Harry Potter, I didn't have the opportunity to attend boarding school, but I have talked to hundreds of kids who have. I make my living telling their stories in the 'viewbooks' schools send out to prospective students and their parents."

Read the rest here.

Saturday, January 1, 2011

2010 Was a Thrill Ride

I don’t know about you, but as I get older the years seem to flit by faster. Weren’t we all just sending good wishes for a Happy 2010?

I confess I constantly fight against the feeling that time is slipping away. I must force myself not to worry about what I haven’t accomplished yet. When I turned 38 (I won’t say how long ago that was) I remember someone saying to me, “Yeah, now is when you admit to yourself you’re never going to be on the cover of Rolling Stone.” Don’t worry this post gets cheerier.

The feeling that time goes faster is an illusion. For me, it actually indicates how full my life is now compared to my younger life. When I take stock of “what I shipped” Seth Godin and Brad Rourke style 2010 feels like a grand adventure.

On the work front
I got to work with some amazing clients including:
Columbia University
Concordia College
Dickinson College
Flint Hill School
Fredericksburg Academy
Girard College
The Hotchkiss School
Lafayette College
Middlesex School
NYU
Oglethorpe University
Philadelphia University
Ridley College
Saint Andrew’s School
Saint James School
Scripps College (It was a special honor to work with the new president of my alma mater on her inaugural speech.)
Spelman College
Swarthmore College
University of Delaware
The Winsor School
Yale University

I also got to work with some inspiring partners: Creative Communications Associates, Landesberg Design, Pentagram Design, Plainspoke, and Turnaround Marketing Communications.

In addition to all of the above, eight new clients came on board with projects now underway. I spoke at two national conferences and wrote some magazine articles.

On the personal creative front
I finished my novel, queried agents, and received several requests for the manuscript – an adventure that is still underway. I learned a whole lot about publishing versus writing – in a good way. I’ve been supported by many friends and mentors through the process of both.

On the home front
I watched my husband Brad get bitten by the yoga bug. Now we practice together, which has been such a fantastic gift. I watched my son Daniel get almost as tall as me (“I’m 5’ 2” and have a mustache. I am not little,” he declared.) I watched my daughter Carson become ever more awesome. I mended a difficult relationship with a family member. I welcomed two baby nieces into the world. I watched my mom fulfill her dream of going to Kenya – a trip that is only the beginning of more.

Looking back, 2010 was a thrill ride that leaves me grateful and optimistic about the New Year that begins today.

Sending you best wishes for your own new year of grand adventure.

Photo Credit: mgrayflickr